The brilliant financial planner Paul Meloan, who also happens to be a terrific writer, came to us when he wanted to take his brand to the next level. We went through a branding exercise in which our team developed a new blog name and logo, which we love!

For the website, he’d been using the DIY blog tool at, but wanted something more distinctive and better representing his brand.

Relative to most of our other projects, this one was pretty simple, but we think it came out beautifully! And the client is very very happy.

Check it out at

Vested Interest Blog

Paul Meloan - Vested Interest