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The most important thing for all designers, no matter who you are, is to design something that solves a problem for people.

The most important thing for all designers, no matter who you are, is to design something that solves a problem for people.

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What’s the most important piece of your business’s web presence? Your website, of course.

What’s the most important piece of your business’s web presence? Your website, of course.

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Every site has a focal point.

Every site has a focal point. For some it’s the contact form, for others it’s a blog or an ebook, maybe it’s examples of your work, or maybe it’s where you break down your list of services and explain what you do.

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Web visitors don’t want to hunt around your site to find what they need. Don’t make them.

Web visitors don’t want to hunt around your site to find what they need. Don’t make them.

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If you own a business with a web presence, at some point, that site will need to be redesigned, whether it’s due to the changing nature of your business, or purely for aesthetic reasons.

If you own a business with a web presence, at some point, that site will need to be redesigned, whether it’s due to the changing nature of your business, or purely for aesthetic reasons.

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Imagine for a moment that your website is really a compelling magazine that sits on a giant virtual magazine rack on the Web where only qualified buyers are browsing.

Imagine for a moment  that your website is really a compelling magazine that sits on a giant virtual magazine rack on the Web where only qualified buyers are browsing.

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[T]he webpage (or blog) sets the tone of our online adventure and no effort should be spared to ensure that it captures the imagination of our target audience, presents us in the best possible light, and acts as the meeting point of all our online initiatives.

[T]he webpage (or blog) sets the tone of our online adventure and no effort should be spared to ensure that it captures the imagination of our target audience, presents us in the best possible light, and acts as the meeting point of all our online initiatives.

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